In this time of instantaneous, 24 hour interaction, there are only two kinds of people: those who have faced a crisis, and those who are about to. Crises are a natural part of a public existence, and unpredictability is built-in to doing business.
And while not all crises are national news, when they happen they can have a powerful impact on your personal and professional life. When a negative event threatens to topple your image or company, having a clear plan will protect against fanning the flames and provide specific direction to restore the public trust.
Crisis Management is the coordinated response to a crisis. Damage control is the story of that management, and how the public accepts the response.
Because every situation is different, and every company and public figure has different audiences and customers, there simply is not a one-size-fits-all recipe for responding to a crisis. But at Prestige, we have worked to identify the core principles that are common to many image emergencies.
We employ these principles to provide a clear, spin-free response strategy to the public- whether it be a national news item, or online audience fallout.
If you are facing a potential or growing image emergency, please give us a call. If we are able to help, we will quickly and clearly provide a roadmap to evert further damage.